They claim to be the “happiest people on earth”. But Jehovah’s Witnesses (JW.org) retention rate leaves us with a pertinent question. Find out in this infographic how Jehovah’s Witnesses fare when it comes to retaining children born and raised in the faith.
This infographic illustrates the extent of Jehovah’s Witnesses churn rate – “a measure of the number of individuals or items moving out of a collective group over a specific period of time”. It is based on a study performed by PewResearch in 2008 among 36,000 Americans.
To be clear: Children born and raised in a religion don’t have to be converted. They are Jehovah’s Witnesses to start with. It’s like being born with an iPhone that you get to keep. People tend to stay with things they are accustomed to. Change doesn’t happen by itself. Either another company has to have damn good arguments to make you quit Apple or Apple did a bad job at making you a happy customer. Children raised in a religion are the easiest target audience. Which shows the importance of the retention or churn rate in evaluating a religion.
Spoiler: Jehovah’s Witnesses perform worst of all religious denominations.
This is the source of the findings. Quote:
Jehovah’s Witnesses have the lowest retention rate of any religious tradition. Only 37% of all those who say they were raised as Jehovah’s Witnesses still identify themselves as Jehovah’s Witnesses.
This is bad. And it begs the question: Why do so many children raised in JW.org want to leave? Maybe “inculcating” “the truth” is not that successful after all…